By Ebony Grimsley, Contributing Writer
The Mahaffey is a staple in downtown St. Petersburg. Originally opened as part of the Bayfront Center entertainment complex in 1965, it was renovated and renamed The Mahaffey Theater for the Performing Arts in 1987-88. The venue features major artists and up-and-coming entertainers, meetings and special occasion events.
With such a long, historic stance in the arts community, the city-owned theater could easily be stagnant in its marketing efforts while maintaining attendance numbers. But the launch of the Mahaffey’s mobile application shows the theater is still working to continue to reach record attendance numbers and stay relevant to its local community digitally.
The new free application, My Mahaffey, is available in iTunes and Google Play for mobile phones and tablets. It provides the expected features: upcoming events, directions, contact information and links to Mahaffey’s social media pages. But My Mahaffey goes a step further to give users an opportunity to connect with nearby restaurants and off-site events with partner venues.
Taking any business or organization to the mobile world is not just a matter of creating an application, but creating a useful one. Be prepared to offer users more, but relevant items than your competitors offer. That will help you to grow the number of users and the usage for your app. As a business owner you must always stay one step ahead. See what is already in the marketplace and strive to do it better.
The power of apps
Connecting! The average consumer actively uses 6.5 apps in a 30-day period.
Shopping! Sixty-eight percent of mobile users research on their smartphones, and 35 percent of them end up making a purchase through the phone.
Sources: Super Monitoring and JiWire
Ebony Grimsley is author of Because You’re Small and founder of Above Promotions, a digital marketing and publicity agency in Tampa. She can be reached through her website, AbovePromotions.com.
Live Local! is a publication of LocalShops1, Tampa Bay's leading advocate for small businesses.