BY KELLY WRIGHT
I am going to say this as candidly as I know how: Re-think your website redesign!
It's a new year so you might be thinking you have to do something quickly and drastically to give a boost to your business. You need a new look, more bells and whistles, a fabulous eye-catching color scheme. Realistically, redesigning your website will NOT necessarily help you find the results you want from your web presence.
Let's take a closer look at the big picture. You decide to give your website a makeover (and maybe it is time to examine some of the platforms you are using). You hire a web designer, spend the next three months studying, calculating, considering your new design. After all is said and done, you shell out about $3,000.
Now you wait for your new website to bring more traffic and more customers.
And you wait and wait ...
In today's digital world, you need a complete web presence and a big part of that is a website designed for growth. Gone are the days of building it and letting it run on its own. Your website, as well as your overall web presence, needs constant attention, updating, fine-tuning and marketing adjustments. It is a never-ending prospectus. When you adopt this mindset, you'll notice a difference in your business.
One of the most important decisions you can make at the beginning of this process is your choice of web designer. A growth-driven web designer will be your partner for the long term, working with you to plan, develop, implement and test the best strategies to grow your business.
Kelly Wright is owner of ZK Dezigns in Gulfport. She can be reached at firstname.lastname@example.org.